Die With Memories Foundation was created from a simple but powerful belief: life is not measured by time, but by moments.
We exist to honor the people who changed us, shaped us, and left their mark on our lives. Instead of allowing loss to become silence, we turn it into movement. Instead of regret, we choose remembrance. Instead of waiting, we create experiences that matter now.
Our foundation blends purpose with action. Through apparel, storytelling, and community support, we fund meaningful experiences and initiatives that help individuals and families build lasting memories. Every purchase supports the mission. Every story shared strengthens the legacy. Every name remembered carries forward a life that mattered.
This is not about dwelling in grief. It is about transforming it. It is about living boldly, loving deeply, and refusing to let the people we honor fade into the background of history. Their impact continues through us — in the risks we take, the adventures we pursue, and the memories we intentionally create.
Die With Memories is more than a brand. It is a movement built on legacy, resilience, and purpose.
Because in the end, what we keep are the memories.
The Accident
In 2023, Alex tragically lost his life in a snowmobile accident caused by an avalanche while riding in the backcountry. He was doing what he loved most, exploring the mountains, embracing the challenge, and living fully in the moment. The avalanche was sudden and unforgiving, a reminder of both the beauty and the power of the outdoors.
Alex had a deep respect for the mountains and the freedom they represent. His passing was a devastating loss to his family, his friends, and the community that rode alongside him. While the grief is something we carry every day, so is his spirit. His energy, his loyalty, and his passion for adventure continue to shape everything we do.
The Die With Memories Foundation was created to honor his life by promoting responsible riding, avalanche awareness, safety education, and meaningful experiences in the outdoors. We believe preparation matters. Brotherhood matters. Living fully matters.
Through this foundation, Alex’s story continues. Not defined by tragedy, but by the way he lived and the impact he still makes.